On this episode of The Backbone, I chat with Emma about: Her journey into tech with stints at eBay, Kaboose, and Ariad Communications prior to her gig at Canopy Labs; What Canopy Labs is all about; Taking advantage of analytics and predictive models to improve the budgeting process; The role of attribution in assessing digital marketing ROI; The evolving role of the Finance leader within a technology company and it is much more than just making sure the books are in good order. --- Send in a voice message: https://anchor.fm/backbone/message Support this podcast: https://anchor.fm/backbone/support
The Backbone: a journey inside finance at a startup
Episode 21: Using Analytics and Predictive Models to Improve Budgeting + the Role of Attribution in Assessing Digital Marketing ROI with Emma Lyndon, CFO at Canopy Labs
Episode 21: Using Analytics and Predictive Models to Improve Budgeting + the Role of Attribution in Assessing Digital Marketing ROI with Emma Lyndon, CFO at Canopy Labs
The Backbone: a journey inside finance at a startup
The Backbone explores the journey inside finance at high-growth technology startups. Our host Shubham Datta interviews finance leaders at various stages of emerging technology companies to find out their story, key financial and operating metrics they track, how they measure them and what their biggest challenges are. Hear directly from finance leaders at tech startups who are in there day in and day out, serving as the backbone of their company.
For more information, check out the www.thebackbone.co Support this podcast: <a href="https://anchor.fm/backbone/support" rel="payment">https://anchor.fm/backbone/support</a>
The Backbone explores the journey inside finance at high-growth technology startups. Our host Shubham Datta interviews finance leaders at various stages of emerging technology companies to find out their story, key financial and operating metrics they track, how they measure them and what their biggest challenges are. Hear directly from finance leaders at tech startups who are in there day in and day out, serving as the backbone of their company.
For more information, check out the www.thebackbone.co Support this podcast: <a href="https://anchor.fm/backbone/support" rel="payment">https://anchor.fm/backbone/support</a>Appears in episode
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